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Having a pop-up plugin installed on your WordPress site can benefit your conversion rates and email-list building efforts. However, with so many WordPress plugins circulating in the market, finding the right one for creating your pop-ups can be challenging.

If you encounter this issue, we’re here to help. This article will explore the top free and premium WordPress pop-up plugins. We will uncover each of their pros and cons to help narrow down your search for the best WordPress pop-up plugin to install.

If this is your first time experimenting with pop-ups, we recommend starting with a free WordPress pop-up plugin. Once you understand how it works, you can upgrade it or switch to a premium plugin.

We will explore each plugin’s features, pros, and cons to help you find the best WordPress pop-up plugin for your site.

1. Sender

Sender – Newsletter, SMS and Email Marketing Automation for WooCommerce homepage

Sender lets you create beautiful, branded popups and forms to attract and grow your own tribe of loyal fans.

Designing your own popups is super simple — choose from any of the premade, editable designs, or start from scratch using the drag-and-drop editor.

While mobile responsiveness is baked in, every existing template is extensively customizable, and you won’t need a single line of code for that.

The major types of popups you can create in no time include:

Prominent advanced popup configuration features include:

However, Sender is more than just another WordPress popup design plugin.

It’s an all-in-one email & SMS marketing solution that includes segmentation, personalization, broadcast newsletter campaigns, automated workflows, and lots more.

While Sender’s paid subscriptions start at $8.33/mo, their free forever plan includes up to 2,500 subscribers, 15,000 emails monthly, and unlimited popups, forms, and email automation. So yes, you could sign up for their free plan and just keep using all the popups and forms you ever need.



2. Sumo

Sumo WordPress Popup Plugin banner

Sumo is a simple yet versatile email marketing and pop-up plugin for WordPress. This freemium tool includes plenty of features to collect the visitors’ email addresses and build email marketing campaigns.

The opt-in email forms come with customizable designs, allowing you to create personalized marketing approaches.

Sumo can also expand your reachability and increase your conversions by equipping you with social media sharing and visitor-targeting features.

It accommodates an unlimited number of subscribers and lets you send up to 10,000 welcome emails and newsletters per month.

Integrations with popular mailing systems like Mailchimp and AWeber help streamline your workflow.

Besides sending out cart abandonment emails, Sumo provides a discount code generator and analytics tools to monitor your marketing campaigns and boost conversions.

Sumo is available in free and premium versions. Consider getting the latter for $39/month to get the A/B testing feature and remove the Sumo branding from your forms.



3. TrustPulse

Trust Pulse WordPress Popup Plugin banner

TrustPulse is an all-in-one solution for your marketing needs developed by the same team behind OptinMonster.

This WordPress pop-up plugin allows you to work on increasing your conversion and sales rates from the comfort of your WordPress dashboard.

With the real-time event tracking feature, TrustPulse lets you display any action customers made on your site to create a sense of urgency.

Combined with the FOMO notification system, your WordPress website will attract conversions without complications.

Thanks to its smart targeting, TrustPulse is an incredibly efficient pop-up plugin. By customizing the advanced targeting rules and timing controls, all pop-ups shown on your site aim to generate optimal results.

You can monitor each web page’s conversion rate through actionable analytics.

The plugin’s free version supports WooCommerce integration and is compatible with the membership plugins such as MemberPress.

Consider getting a premium plan, between $5-$39/month, to unlock other smart-targeting features and access priority support.



4. Icegram

Icegram WordPress Popup Plugin banner

Icegram is one of the best WordPress pop-up plugins on the market. With an easy setup and a variety of functions, this WordPress plugin helps grow traffic, subscribers, and conversion rate without coding.

Offering four types of opt-in forms, Icegram lets you create, for example, CTA messages and toast notifications.

This pop-up builder has action bars that are particularly ideal for placing announcements on the header and footer bars of your WordPress site. It helps ensure maximum visibility without damaging the user experience.

The display targeting options make it easy to control each campaign’s appearance. You can set the trigger based on specific pages, posts, categories, and even site visitors using a simple shortcode.

Besides offering multiple pop-up themes, Icegram also supports custom HTMLCSS, and JavaScript for advanced customization.

Icegram’s unique headline generator comes in handy if you have little to no experience with copywriting.

Icegram is a freemium WordPress plugin. Purchasing the premium version will unlock more opt-in types and features like A/B testing, geo-targeting, and advanced targeting.

Icegram offers two pricing plans, Pro for $97/year and Max for $147/year.



5. Popup Maker

Popup Maker WordPress Popup Plugin banner

Having all the tools you need to create pop-ups, slide-ins, and banners, Popup Maker commits to growing your revenue and email list without hassle.

Besides several types of pop-ups, Popup Maker offers a built-in pop-up editor that lets you customize your pop-up designs.

The plugin also supports integration with popular form builder services like WPForms and Ninja Forms.

To facilitate your email list building, Popup Maker provides compatibility with email marketing services like HubSpot and Constant Contact. Multiple triggering options and cookie creation events may help to target specific visitors for optimal conversions.

All these features come with the free version of Popup Maker. The premium plans, costing between $87-$247/year, include premium extensions, pop-up analytics, and WooCommerce integration.



6. Elementor Pro

Elementor Pro WordPress Popup Plugin banner

Elementor is a popular WordPress page builder plugin capable of streamlining all sorts of web design processes, including pop-up creation.

Even though you can download it for free on WordPress, the pop-up-builder feature comes only with its premium version, Elementor Pro.

The plugin equips you with a drag-and-drop editor, making it an easy-to-use tool for those with limited web design skills.

It also offers multiple pop-up types, such as slide-ins, fly-ins, and bottom bars. You’re free to create different types of content with them, ranging from simple login forms to upsells.

Elementor Pro ensures that you can display each pop-up at the right time to the right user by arming you with lead capture and exit intent features.

It also lets you display premium content to visitors who agree to your terms.

All Elementor Pro designs are responsive and cross-site compatible. You get access to over 100 pop-up templates and widgets as well as entrance and exit animations to boost your site’s engagement.

Other premium features include a theme builderWooCommerce builder, and one-year support and updates. Elementor Pro ranges between $49-$199/year.



7. OptinMonster

Optin Monster WordPress Popup Plugin banner

OptinMonster is arguably the best WordPress plugin for lead generation. Equipped with a conversion toolkit and multiple pop-up form types, you get to drive sales and conversions much faster.

The pop-up plugin provides a drag-and-drop builder that lets you customize a pre-built template or build a design from scratch.

With the targeting options and segmentation engine, your site gets to display personalized marketing content for both new and returning visitors.

Furthermore, OptinMonster has built-in analytics and A/B testing tools. Knowing each campaign’s performance will make it easier to develop effective lead generation strategies for maximum conversions.

Other useful features include exit-intent technology, geo-targeting, and two-step opt-ins. For advanced features and customizations, OptinMonster supports custom HTMLCSS, and JavaScript.

You can get OptinMonster for free or update to a premium plan, ranging between $9-$49/month, billed annually. All plans integrate with popular email marketing service plugins and come with reporting and access to the OptinMonster University.



8. Ninja Popups

Ninja Popups WordPress Popup Plugin banner

This is another excellent pop-up plugin for WordPress sites, offering various integrations with popular plugins and many responsive pop-up themes.

Ninja Popups is a great choice for WordPress webmasters who want to unlock their pop-up campaigns’ full potential.

Usability-wise, Ninja Popups has an easy-to-use drag-and-drop builder with a collection of free opt-in panels. All pop-up designs are optimized for search engines, graphics workloads, and faster loading times.

Additionally, the page-level targeting makes it easier to create personalized pop-ups for each page or post on the site.

Membership sites can use this pop-up plugin to lock exclusive content and encourage subscriptions. It’s also compatible with WooCommerce and WPML, perfect for accommodating online stores and expanding your site’s reach.

Other features include A/B testing and Google Analytics integration. You can access all of them by purchasing the Ninja Popups Regular License for $24 or the Extended License for $155.



9. Bloom

Bloom WordPress Popup Plugin banner

Bloom is a WordPress email opt-in plugin known for its modern designs. It offers over 100 pre-built templates and various design capabilities to create compelling pop-up campaigns.

Six different automated opt-ins with three form orientations and multiple triggering options are available for your needs.

The after-commenting and bottom-of-post triggers are particularly useful for targeting visitors who engage with or show interest in your content.

Besides supporting integration with Mailchimp and AWeber, Bloom also has a page-level targeting functionality that lets you display pop-ups on specific posts or pages of the site.

Bloom’s custom panel allows for easier pop-up campaign management and monitoring from your WordPress dashboard.

Other useful features include having access to a statistics panel and integrating all your email marketing accounts to combine their subscriber counts.

The premium plan, costing $89/year or $249 as a one-time purchase, lets you unlock Bloom, other Elegant Themes plugins, and website packs by Divi.



10. Thrive Leads

Thrive Leads WordPress Popup Plugin banner

Thrive Leads is arguably the best WordPress pop-up plugin for conversion optimization.

This WordPress lead generation plugin offers everything you need from the get-go ‒ a drag-and-drop editor, advanced targeting options, and reporting, to name a few.

Thrive Leads offers several opt-in forms, including two-step opt-ins, screen filler overlays, and multiple-choice forms.

With the A/B testing and reporting features, it is much easier to find the best opt-in form designs for your WordPress site.

Having access to Thrive Leads’ template library saves you from building pop-ups from scratch. The editor is code-free and has a mobile mode, meaning that you can display different opt-in looks on mobile devices.

Thrive Leads is part of Thrive Suite, costing $19/month, billed annually. The plan includes access to all Thrive tools, unlimited support, and can accommodate up to 25 websites.